Wednesday, February 25, 2009

Evaluating Intercultural Behavior

I would describe the intercultural behavior in local context.

When I was in Secondary school, there was once that a Malay girl and I were tasked to organize a barbeque outing. We need to marinate chicken wings and other food and she suggested that she could do the marinating and buying of utensils. I thought I could bring tongs from my house, as to save some cost, but she disagreed. I was puzzled and later she explained to me that, everything need to be Halal, as in the utensils used for marinating and for barbequing need to be clean and not used before in a Chinese household for example, because Chinese may have used them to cook food like pork.

It was then that I realise and understand the difference. All along we knew that Malays ate Halal food but sometimes we may forget the importance of it and what it really means. There was also another incidence that was when a class outing was held at Pasta Mania, one of our Malay friend came along but he did not order anything. Then we realise it was because the restaurant was not yet Halal certified. He did not voice out because he did not want to cause any inconvenience, this is just like the Malay girl that I had mentioned above, she did not want to trouble me and hence she volunteered to do the stuffs that need to be done in a Halal way.

The scenarios mentioned above had helped me to understand the importance of effective communication too. Besides explaining and understanding ones cultural norms and values, one needs to learn to be sensitive as well and also learn to compromise to each other cultures. This is especially important in Singapore as we are a multi-racial and multi-religions country.

Friday, February 13, 2009

Business Correspondence Critique

Please click on the photo attached for larger version of the letter. Alternatively, you could save it and use the zoom function to view the letter better. Thank you.

Firstly on the courtesy part of the letter, it had made me felt that the organization (The Body Shop) had appreciated me as a member and had attached benefits/rewards for me to continue my membership. They had used positive words such as “great”, “pleased to invite you” and proper tone in the letter.

Next on the correctness, the letter was written in proper English, not that formal but friendly style. However I felt that the last sentence could be improved. “We wish to also remind you that your current rewards stamps will expire with your card, so don’t forget to redeem all product/treatment rebates before 31 October 2008.” It could be change to “Please do remember to redeem all product/treatment rebates before 31 October 2008, as your current rewards stamps will expire with your card. We wish you have a pleasant shopping experience with us.”

This letter fulfilled the requirements on conciseness. It had listed the options and rewards clearly within a page. Regarding clarity, the letter told me exactly what I need to know such as my membership expiry date, how much I need to top up for Star loyalty status and how I can renew my membership. However, when I first read the letter, I was a bit confused whether I could redeem either rewards or both. Maybe it would be good to add another short sentence, “We are proud to offer you two renewal rewards.”

This letter also showed coherence, for instance what options were available to renew the membership followed by what were the renewal rewards. It had cohesion too such as usage of repetition about the expiry date. The letter had linked the ideas in a logical fashion.

Furthermore, the letter had shown concreteness and completeness. Informing my spending to-date and the details of the benefits I would get for renewing the membership. The letter had mentioned to me all that I need to know and contacts of the organization were provided.

Overall I felt that the letter was well-written, it had indeed lure me to renew my membership, since it was cheap at just $10 and had good marketing strategy. However, I didn’t renew due to some other reasons.